Who we are
leml.ist ("we", "us") is an independent publisher of guides about cold outreach. We are an affiliate partner of lemlist and are not owned, operated, or officially endorsed by lemlist. This policy covers only this website. Once you follow a link to lemlist.com or any other third-party site, that site's own privacy policy applies, not this one.
What we collect and why
Analytics
We use two analytics services to understand how the site is used, so we can see which guides help and which pages need work:
- Google Analytics (GA4): collects aggregated usage data such as pages viewed, approximate location (country or city level), device and browser type, and how you arrived at the site. Google sets cookies to distinguish visitors. See Google's own privacy policy for how it processes this data.
- Microsoft Clarity: records anonymized session interactions such as scrolling, clicking, and mouse movement to help us find confusing layouts and broken elements. Clarity masks sensitive content by default and also uses cookies.
Both services process data on our behalf. We do not receive your name, email address, or any account information from either of them, and we do not attempt to identify individual visitors from analytics data.
Referral link click counting
Buttons and links on this site that lead to lemlist route through an internal redirect on our own server. When you click one, we log the date, the page or button the click came from, and standard request information, so we can tell which pages are useful. This log stays on our server and is used only for understanding site performance.
Server logs
Like nearly every website, our hosting provider keeps standard server logs (IP address, requested page, timestamp, browser user agent) for security and troubleshooting. These are retained on a rolling basis and are not used for marketing.
What we do not collect
- No account system: you cannot register on this site, so we hold no passwords or profiles
- No newsletter or contact forms at this time, so we hold no mailing list
- No payment processing: any purchase happens on lemlist.com under their terms and privacy policy
- No sale or rental of visitor data to third parties, ever
Cookies
Cookies on this site come from the analytics services described above. They are used to distinguish visitors and sessions, not to build advertising profiles on our behalf. You can block or delete cookies in your browser settings; the site works fine without them. Most browsers also honor private/incognito browsing, which discards cookies when the window closes.
Affiliate links and tracking on lemlist's side
Our referral links include tracking parameters that tell lemlist the visit came from us, which is how referral commissions are attributed. Once you land on lemlist.com, any cookies or tracking applied there are governed by lemlist's own privacy policy and cookie choices, which we do not control. Signing up through our link costs you nothing extra.
Legal bases and your rights
Where laws such as the GDPR (EU/UK) or similar frameworks apply, our basis for the processing above is legitimate interest: operating, securing, and improving a content website. You have the right to request access to, correction of, or deletion of personal data we hold about you. In practice we hold very little that could identify you, but if you make a request we will check our logs and respond within 30 days.
Data retention
Analytics data is retained according to the default retention settings of Google Analytics and Microsoft Clarity. Our internal click log and server logs are periodically pruned and are kept no longer than needed for the purposes described here.
Children
This site is written for professionals running business outreach and is not directed at children under 16. We do not knowingly collect data from children.
Changes to this policy
If we add features that change what we collect, for example a newsletter or a comments section, we will update this page and change the "last updated" date at the top before the change takes effect.
Contact
Questions about this policy or a data request? Reach out through the details in the site footer and mention "privacy" in your message so it gets routed correctly.
One more reminder on independence
leml.ist is an independent affiliate partner of lemlist and is not officially owned by or affiliated with lemlist. We may earn a commission when you sign up through our links, at no extra cost to you.